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~person:"Lin, Hsin-Chen"
~subject:"Internationales Marketing"
~subject:"cross-cultural marketing"
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Lin, Hsin-Chen
Barrio-García, Salvador del
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Culturally contingent electronic word-of-mouth signaling and screening : a comparative study of product reviews in the United States and Japan
Lin, Hsin-Chen
;
Kalwani, Manohar U.
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10011879491
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2
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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