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~person:"Lippold, Axel"
~subject:"Kundenmanagement"
~subject:"Unternehmenskultur"
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Kundenmanagement
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Innovationsmanagement
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Lippold, Axel
Buxel, Holger
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Der Markt : international journal of marketing
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ECONIS (ZBW)
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Status Quo der theoretischen und empirischen Innovationskulturforschung sowie Konstruktkonzeptualisierung des Phänomens Innovationskultur
Wiedmann, Klaus-Peter
;
Lippold, Axel
;
Buxel, Holger
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003734149
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2
Dimensionen der Innovationskultur : Bestandsaufnahme des Forschungsstands und Implikationen
Wiedmann, Klaus-Peter
;
Lippold, Axel
;
Buxel, Holger
-
2007
Persistent link: https://www.econbiz.de/10003726392
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