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~person:"Liu, Yong"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
8
Virales Marketing
8
Internet marketing
4
Online-Marketing
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Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Social Web
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Internet
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Kundenzufriedenheit
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Online reviews
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word of mouth
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Arbeitsvertrag
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Arbeitszufriedenheit
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Beziehungsmarketing
1
Big data
1
Business friendship
1
Business services
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China
1
Computerspiel
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Congeniality
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Dienstleistungsqualität
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Hotel
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Liu, Yong
Law, Chun Hung Roberts
18
Filieri, Raffaele
15
Berger, Jonah
13
Loureiro, Sandra Maria Correia
12
Mariani, Marcello M.
12
East, Robert
11
Law, Rob
11
Balaji, M. S.
10
Bilgihan, Anil
10
Dwivedi, Yogesh Kumar
10
Kim, Jong Min
10
Li, Hengyun
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Tan, Yong
9
Xie, Karen L.
9
Ye, Qiang
9
Akram, Umair
8
Mattila, Anna S.
8
Moro, Sérgio
8
Okumus, Fevzi
8
Peres, Renana
8
Rita, Paulo
8
Roy, Gobinda
8
Sparks, Beverley
8
Zhang, Zili
8
Buttle, Francis A.
7
Datta, Biplab
7
De Angelis, Matteo
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Gopinath, Shyam
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Groeger, Lars
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International journal of services technology and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of revenue and pricing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
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Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
A dual supply chain revenue sharing contract considering online reviews and rebate
Xia, Zhen-juan
;
Liu, Yong
;
Zhang, Qi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 321-331
Persistent link: https://www.econbiz.de/10013258168
Saved in:
2
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
3
Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong
;
Teichert, Thorsten
;
Rossi, Matti
;
Li, Hongxiu
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
Saved in:
4
The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe
;
Liu, Yong
;
Qian, Liping
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
Saved in:
5
What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao
;
Zhang, Zheyu
;
Liu, Yong
;
Gao, Weihe
- In:
Nankai business review international
7
(
2016
)
4
,
pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
Saved in:
6
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
7
Exploring the factors motivating e-service users' WOM behaviour
Li, Hongxiu
;
Liu, Yong
;
Suomi, Reima
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 187-200
Persistent link: https://www.econbiz.de/10009791697
Saved in:
8
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
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