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~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Social Web"
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Electronic Commerce
Social Web
Social web
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
15
Markenführung
15
Virtual reality
15
Virtuelle Realität
15
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Markenimage
9
Viral marketing
9
Virales Marketing
9
Emotion
6
Brand
5
Markenartikel
5
Tourism industry
5
Tourismuswirtschaft
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
social media
4
Artificial intelligence
3
Customer integration
3
Kundenintegration
3
Künstliche Intelligenz
3
Online retailing
3
Online-Handel
3
Public relations
3
Tourism
3
Tourismus
3
virtual reality
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Confidence
2
Cultural heritage
2
Customer engagement
2
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20
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Article
21
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2
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatzsammlung
1
Language
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English
23
Author
All
Loureiro, Sandra Maria Correia
Wirtz, Bernd W.
41
Kuchler, Theresa
35
Stroebel, Johannes
35
Whinston, Andrew B.
35
Dwivedi, Yogesh Kumar
33
Qiu, Liangfei
33
Law, Chun Hung Roberts
30
Bailey, Michael
29
Füller, Johann
29
Hajli, Nick
27
Ockenfels, Axel
26
Tan, Yong
26
Ghose, Anindya
24
Peitz, Martin
24
Saxton, Gregory D.
24
Kollmann, Tobias
23
Pitt, Leyland F.
23
Skiera, Bernd
23
Stephen, Andrew T.
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Alt, Rainer
21
Filieri, Raffaele
21
Hudetz, Kai
21
Kreutzer, Ralf T.
21
Rita, Paulo
21
Sabatini, Fabio
21
Walsh, Gianfranco
21
Bauer, Hans H.
20
Flavián Blanco, Carlos
20
Petrova, Maria
20
Harrigan, Paul
19
Hinz, Oliver
19
Krcmar, Helmut
19
Martens, Bertin
19
Vrontis, Demetris
19
Allcott, Hunt
18
Gu, Bin
18
Kummer, Michael E.
18
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Published in...
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Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
23
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23
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
3
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
7
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
8
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
9
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
10
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
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