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~person:"Lusch, Robert F."
~person:"Meffert, Heribert"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Marketing
17
Theorie
10
Theory
10
Deutschland
7
Germany
7
Dienstleistung
5
Dienstleistungsmarketing
5
Services marketing
5
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4
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3
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marketing
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1990-2006
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German
10
English
9
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Lusch, Robert F.
Meffert, Heribert
Bruhn, Manfred
21
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
12
Homburg, Christian
11
Unger, Fritz
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Fritz, Wolfgang
9
Gilmore, Audrey
9
Kraus, Sascha
9
Pepels, Werner
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Tomczak, Torsten
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Winkelmann, Peter
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Beninger, Stefanie
7
Carson, David
7
Dholakia, Nikhilesh
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
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Meffert-Marketing-Edition
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
MSI reports : working paper series
2
Gabler-Lehrbuch
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Meffert Marketing Edition
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
19
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1
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19
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1
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
2
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
3
Mythen und Metaphern des Marketing : Anspruch und Wirklichkeit der marktorientierten Unternehmensführung
Bruhn, Manfred
;
Meffert, Heribert
;
Kirchgeorg, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10012522765
Saved in:
4
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
5
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
6
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
7
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
8
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.
;
Webster, Frederick E.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
Saved in:
9
Marketing Return on Investment (MROI) : Leitgrößen zur Steuerung
Meffert, Heribert
;
Perrey, Jesko
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003647084
Saved in:
10
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
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