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~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Konsumentenverhalten
Customer value
19
Kundenwert
19
Beziehungsmarketing
17
Relationship marketing
17
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Value creation
5
Customer satisfaction
4
Kundenzufriedenheit
4
Lieferkette
4
Marketing management
4
Marketingmanagement
4
Supply chain
4
CLV
3
Competitive advantage
3
Customer profitability
3
Dienstleistungsqualität
3
Service quality
3
Wettbewerbsvorteil
3
customer lifetime value
3
Corporate culture
2
Financial services
2
Finanzdienstleistung
2
Measurement
2
Messung
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Performance measurement
2
Performance-Messung
2
Profitability
2
Rentabilität
2
Unternehmenskultur
2
Viral marketing
2
Virales Marketing
2
customer profitability
2
financial services
2
7Cs
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Allocation
1
Allokation
1
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B-to-B-Marketing
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Aufsatz in Zeitschrift
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5
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Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Ko, Eunju
9
Kumar, V.
6
Kim, Kyung Hoon
5
Ahn, Jiseon
4
Hollebeek, Linda D.
4
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gil Saura, Irene
3
Itani, Omar S.
3
Kim, Sang Jin
3
Loane, Susan Stewart
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Verhoef, Peter C.
3
Webster, Cynthia M.
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Al Haj Eid, Mohammad Badi’
2
Albinsson, Pia A.
2
Andrews, Lynda
2
Bahreinizad, Manizheh
2
Bai, Billy
2
Balıkçıoğlu, Sevgi
2
Bemmaor, Albert C.
2
Berenguer Contrí, Gloria
2
Cambra-Fierro, Jesús
2
Caputa, Wiesława
2
Carlini, Joan
2
Chae, Heeju
2
Chahal, Hardeep
2
Chang, Tien-Hsiang
2
Chi, Ting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Universia business review : UBR
1
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ECONIS (ZBW)
5
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1
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
4
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
5
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
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