//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Maeß, Roland"
~person:"Schroeder, Jonathan E."
~person:"Veg-Sala, Nathalie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Semiotics
8
Semiotik
8
Brand management
6
Markenführung
6
Luxury goods
4
Luxusgüter
4
Advertising effects
3
Brand extension
3
Luxury
3
Markentransfer
3
Werbewirkung
3
Advertising
2
Brand narratives and contracts
2
Dienstleistungsmarketing
2
Services marketing
2
Theorie
2
Theory
2
Werbung
2
Assimilation and accommodation models
1
Beziehungsmarketing
1
Brand
1
Brand extendibility
1
Brand extension potential
1
Brand extensions
1
Consumer behaviour
1
Cross-gender extensions
1
Dienstleistung
1
Gesellschaft
1
Gesundheitsreform
1
Health care reform
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenpolitik
1
Multiple case study
1
Online-Marketing
1
Openness
1
Relationship marketing
1
Social integration
1
Society
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
6
German
2
Author
All
Maeß, Roland
Schroeder, Jonathan E.
Veg-Sala, Nathalie
Liu, Kecheng
11
Rossolatos, George
9
Sebeok, Thomas Albert
5
Herrmann-Pillath, Carsten
4
Leeuwen, Theo van
4
Oswald, Laura R.
4
Sugumaran, Vijayan
4
Hunter, William Cannon
3
Höllerer, Markus A.
3
Jancsary, Dennis
3
Lassus, Christel de
3
Lawes, Rachel
3
Pasquier, Martial
3
Petras, André
3
Tarasova, Natalija A.
3
Ackermann, Carsten
2
Adegbite, Emmanuel
2
Amler, Robert W.
2
Andersen, Thomas Hestbæk
2
Bazil, Vazrik
2
Bechstein, Gabriele
2
Breton, Gaétan
2
Cinici, Maria Cristina
2
Crowther, David
2
Danesi, Marcel
2
Evans, Malcolm
2
Floch, Jean-Marie
2
Gahmberg, Henrik
2
Gallert, Klaus
2
Guichard, Nathalie
2
Heilbrunn, Benoît
2
Henselmann, Klaus
2
Klein, Martin
2
Kress, Gunther R.
2
Leukel, Joerg
2
Leukel, Jörg
2
Mergler, Melanie
2
Meyer, Renate E.
2
more ...
less ...
Published in...
All
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
ERIM report series research in management
1
Global journal of business research : GJBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Qualitative market research : an international journal
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
3
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
4
Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
-
2013
Persistent link: https://www.econbiz.de/10009701733
Saved in:
5
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
6
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
7
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
8
Der Kontaktmitarbeiter als Nutzer der Dienstleistungsmarke
Fließ, Sabine
;
Maeß, Roland
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 275-299)
.
2008
Persistent link: https://www.econbiz.de/10003677282
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->