//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Makkonen, Hannu Sakari"
~person:"Rajala, Risto"
~subject:"Dienstleistungsmarketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Makkonen, Hannu"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Supplier relationship management
3
Beschaffung
2
Procurement
2
Beziehungsmarketing
1
Business network
1
Business relationships
1
Buyer-seller relationships
1
Buying behaviour
1
Case studies
1
Consumer behaviour
1
Industrial purchasing
1
Innovation
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
1
Konsumentenverhalten
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Organizational buying behaviour
1
Relationship logic
1
Relationship marketing
1
Relationship transition
1
Reputation
1
Service-Dominant Logic
1
Service-dominant logic
1
Services marketing
1
Servitization
1
Unternehmensnetzwerk
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Makkonen, Hannu Sakari
Rajala, Risto
Makkonen, Hannu
2
Komulainen, Hanna
1
Saarikorpi, Mervi
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->