Wolfers, Justin (contributor); Zitzewitz, Eric (contributor) - 2006
disciplines.
The first question arguably falls more in the field of marketing than economics:
how to attract uninformed order …, Paul and Nancy Stokey (1982), “Information, Trade and Common
Knowledge”, Journal of Economic Theory, 26.
Ortner … and Robert Vishny (1997), “The Limits of Arbitrage,” Journal of
Finance 52(1), 35-55.
Servan-Schreiber, Emile, Justin …