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~person:"Mayzlin, Dina"
~subject:"Informationsverhalten"
~subject:"Kaufentscheidung"
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
From Little's law to marketing science : essays in …
,
(pp. 349-397)
.
2016
Persistent link: https://www.econbiz.de/10011436081
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Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
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