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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"Marketingmanagement"
~subject:"Product"
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Marketingmanagement
Product
Service-dominant logic
52
Dienstleistung
51
Service-Dominant Logic
49
Marketing
42
Dienstleistungsmarketing
32
Services marketing
32
Marketing theory
31
Marketingtheorie
31
Theory
27
Theorie
25
Betriebliche Wertschöpfung
21
Value creation
21
Services
16
Beziehungsmarketing
14
Relationship marketing
14
Deutschland
12
Germany
10
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Lehrbuch
8
Customer integration
7
Dienstleistungssektor
7
Kundenintegration
7
Marketing management
7
Strategisches Management
7
Innovation
6
Service industry
6
service-dominant logic
6
Dienstleistungsmanagement
5
Produkt
5
Service ecosystems
5
Dienstleistungsbetrieb
4
Ecosystems
4
Lieferantenmanagement
4
Management
4
Qualitätsmanagement
4
S-D logic
4
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Article
12
Book / Working Paper
2
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
3
Book section
3
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
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Language
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English
11
German
3
Author
All
Meffert, Heribert
Vargo, Stephen L.
Lusch, Robert F.
8
Bruhn, Manfred
7
Ehrlich, Evelyn
4
Fanelli, Duke
4
Grönroos, Christian
4
Meyer, Anton
4
Akaka, Melissa Archpru
3
Ariu, Andrea
3
Cheng, Colin C.
3
Fassott, Georg
3
Huchzermeier, Arnd
3
Jacob, Frank
3
Kleinaltenkamp, Michael
3
Krumwiede, Dennis
3
Laakmann, Kai
3
Mayneris, Florian
3
Modlich, Stephanie
3
Parenti, Mathieu
3
Pepels, Werner
3
Schmitz, Gertrud
3
Swoboda, Uwe C.
3
Sánchez-García, Javier
3
Teichmann, Jochen
3
Tsiotsou, Rodoula H.
3
Verhoef, Peter C.
3
Verma, Rajeev
3
Wiedmann, Klaus-Peter
3
Wübker, Georg
3
Yan, Ruiliang
3
Acheampong, Stephen
2
Adams, Paul
2
Adhikari, Atanu
2
Allenby, Greg M.
2
Amofah, Ofosu
2
Babar, Samreen Fahim
2
Backhaus, Klaus
2
Bang, Nguyen
2
Bauche, Kai
2
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Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
European journal of marketing : EJM
3
Marketing theory
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
California management review
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Meffert-Marketing-Edition
1
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Source
All
ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
On marketing theory and
service
-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
2
Service
-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
3
Service
-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
4
A
service
lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
Saved in:
5
Service
-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
6
Service
-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
7
Krisensituationen als Herausforderung an die Unternehmens- und Markenführung : das Beispiel Nokia
Meffert, Heribert
;
Lepp, Hanna Lena
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 246-258)
.
2009
Persistent link: https://www.econbiz.de/10003885285
Saved in:
8
The evolving brand logic : a
service
-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
9
Service
-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
10
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
1
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