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~person:"Miller, Adan"
~person:"Tomczak, Torsten"
~type_genre:"Lehrbuch"
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Foundations of brand management
Miller, Adan
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contributor
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2012
Persistent link: https://www.econbiz.de/10009681650
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Elements of strategic brand management
Miller, Adan
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contributor
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2012
Persistent link: https://www.econbiz.de/10009681696
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3
Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
-
1990
Persistent link: https://www.econbiz.de/10013165589
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