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~person:"Pappu, Ravi"
~person:"Scott, N. R."
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Search: subject:"Brand equity"
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Brand equity
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brand equity
2
destination branding
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Australia
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Brand valuation
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consistency
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Pappu, Ravi
Scott, N. R.
Pike, Steven D.
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Bianchi, Constanza
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Kuhn, Kerri-Ann
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Destination
brand
equity
among the host community - A potential source of competitive advantage for DMOs: the case of Brisbane
Pike, S.
;
Scott, N. R.
-
2009
identity. Motivated by conceptual and practical aims, this paper reports the trial of a hierarchy of consumer-based
brand
…
equity
(CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009448308
Saved in:
2
Valuing
brand
equity
of a geographic region
Brailsford, Tim
;
Dash, Stephen
;
Hutchinson, Marion R.
; …
-
2009
destination in Australia, and the results are consistent with a positive value of
brand
equity
in the key industries and are of a …
Persistent link: https://www.econbiz.de/10009483522
Saved in:
3
Does
brand
equity
vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi
;
Quester, Pascale G.
-
2008
Persistent link: https://www.econbiz.de/10009479537
Saved in:
4
Consistency in Destination Branding: The Impact of Events
Marzano, G.
;
Scott, N. R.
-
2006
the marketing mix enhance destination
brand
equity
. This paper uses content analysis to demonstrate the importance of …
Persistent link: https://www.econbiz.de/10009448047
Saved in:
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