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~person:"Quach, Sara"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
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Marketing management
8
Marketingmanagement
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6
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3
Consumer behaviour
3
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online relationship marketing
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relationship marketing
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Quach, Sara
Bruhn, Manfred
22
Keller, Kevin Lane
18
Kumar, V.
18
Homburg, Christian
17
Melewar, T. C.
15
Laukkanen, Tommi
11
Bauer, Hans H.
10
Ko, Eunju
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Terho, Harri
9
Baumgarth, Carsten
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Grönroos, Christian
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Kitchen, Philip J.
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O'Cass, Aron
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Foroudi, Pantea
7
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7
Meffert, Heribert
7
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7
Reijonen, Helen
7
Schultz, Don E.
7
Sheth, Jagdish N.
7
Urde, Mats
7
Vrontis, Demetris
7
Wilde, Klaus D.
7
Šerić, Maja
7
Aaker, David A.
6
Adeola, Ogechi
6
Ahlert, Dieter
6
Balmer, John M. T.
6
Bang, Nguyen
6
Chan-Olmsted, Sylvia M.
6
Eisingerich, Andreas B
6
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6
Gierl, Heribert
6
Hirvonen, Saku
6
Knittel, Christopher R.
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Developing digital marketing : relationship perspectives
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
6
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
7
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
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