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~person:"Ranaweera, Chatura"
~person:"Schweidel, David A."
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Virales Marketing
Social Web
20
Social web
20
Internet marketing
13
Online-Marketing
13
Viral marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
social media
5
Advertising
3
Advertising effects
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Werbewirkung
3
Werbung
3
Bayesian estimation
2
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Social media
2
Social relations
2
Soziale Beziehungen
2
Text
2
advertising
2
online word-of-mouth
2
social TV
2
television
2
Ad effectiveness
1
Ambivalence
1
Artificial intelligence
1
B-to-B-Marketing
1
Bayes-Statistik
1
Bayesian inference
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Bewertung
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Big Data
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12
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Ranaweera, Chatura
Schweidel, David A.
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Liang, Sai
7
Lu, Shijie
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
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Journal of business research : JBR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
12
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1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
3
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
4
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
5
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
6
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
Saved in:
7
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
8
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
9
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
10
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
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