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~person:"Rao, Anita"
~subject:"Consumer behaviour"
~subject:"country-of-origin"
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Rao, Anita
Eisenberg, Matthew
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
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2
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
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