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~person:"Rather, Raouf Ahmad"
~subject:"Co-creation"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Co-creation
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Customer integration
9
Kundenintegration
9
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Brand management
6
Markenführung
6
Customer satisfaction
4
Kundenzufriedenheit
4
Coronavirus
3
Dienstleistungsqualität
3
Service quality
3
Tourism
3
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2
Customer engagement
2
Internet marketing
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Online-Marketing
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Service-Dominant Logic
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Service-dominant logic
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Social web
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Tourism industry
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Tourismus
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co-creation
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customer brand engagement
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customer engagement
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customer experience
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Behavioral intention
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Rather, Raouf Ahmad
Hollebeek, Linda D.
20
Füller, Johann
12
Brem, Alexander
10
Hajli, Nick
10
Herstatt, Cornelius
9
Bilgram, Volker
8
Harrigan, Paul
8
Kumar, V.
8
Rahman, Zillur
8
Conduit, Jodie
7
Hippel, Eric von
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Schreier, Martin
7
Bretschneider, Ulrich
6
Büttgen, Marion
6
Cova, Bernard
6
Islam, Jamid Ul
6
Kamboj, Shampy
6
Leimeister, Jan Marco
6
Piller, Frank T.
6
Spann, Martin
6
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Gligor, David
5
Ind, Nicholas
5
Johnson, Lester W.
5
Nambisan, Satish
5
Roy, Sanjit
5
Sarmah, Bijoylaxmi
5
Shin, Hakseung
5
Thaichon, Park
5
Albuquerque, Paulo
4
Braun, Corina
4
Brodie, Roderick J.
4
Calder, Bobby J.
4
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Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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Tourism review
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ECONIS (ZBW)
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
4
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
5
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
6
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
7
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
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