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~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Corporate disclosure"
~subject:"Sponsoring"
~subject:"Visual perception"
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Corporate disclosure
Sponsoring
Visual perception
Fernsehwerbung
20
Television advertising
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Advertising effects
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Consumer behaviour
7
Konsumentenverhalten
7
Advertising
5
Internet marketing
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Media usage
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Online-Marketing
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Product Placement
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Werbung
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Biometrics
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Biometrie
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Disclosure regulation
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Television
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Visuelle Wahrnehmung
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Öffentlichkeitsarbeit
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Reijmersdal, Eva A. van
Varan, Duane
Boerman, Sophie C.
3
Neijens, Peter C.
3
Breuer, Christoph
2
Hudders, Liselot
2
Jensen, Jonathan A.
2
Olson, Erik L.
2
Rumpf, Christopher
2
Thjømøe, Hans Mathias
2
Beckert, Johannes
1
Bellman, Steven
1
Bijmolt, Tammo H. A.
1
Cauberghe, Verolien
1
Chatterjee, Prabirendra
1
Cobbs, Joe
1
Cobbs, Joe B.
1
De Jans, Steffi
1
Dekker, Kim
1
Gaßner, Hans-Peter
1
Harms, Bianca
1
Hoekstra, Janita Cornelia
1
Koch, Thomas
1
Meyers, Cynthia B.
1
Möntmann-Hertz, Aleksa
1
Pauw, Pieter de
1
Schläfer, Josephine
1
Schulz-Knappe, Charlotte
1
Viererbl, Benno
1
Weber, Peter
1
Wooley, Brooke
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Yang, Guolan
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Zhou, Bobby
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : JPM
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
5
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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