//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Smit, Edith G."
~subject:"Media mix"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Media mix
Advertising effects
2
Mediamix-Strategie
2
Werbewirkung
2
Erfolgsfaktor
1
Marketing management
1
Marketingmanagement
1
Product differentiation
1
Produktdifferenzierung
1
Success factor
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Smit, Edith G.
Voorveld, Hilde A. M.
4
Neijens, Peter C.
2
Bachér, Frank
1
Beal, Virginia
1
Belz, Christian
1
Berndt, Ralph
1
Best, Christoph
1
Block, Martin P.
1
Boenigk, Michael
1
Briggs, Rex
1
Chatterjee, Patrali
1
Diehl, Sandra
1
Foit, Kristian
1
Fries, Tobias
1
Goerg, Georg M.
1
Große Holtforth, Dominik
1
Hardy, Jonathan
1
Hofacker, Charles F.
1
Holland, Heinrich
1
Huang, Guanxiong
1
Kannan, P. K.
1
Kennedy, Rachel
1
Koehler, Jim
1
Koinig, Isabell
1
Kratel, Harald
1
Larguinat, Laurent
1
Lee, June Soo
1
McDonald, Colin
1
Metallidis, Elena
1
Mory, Linda
1
Murphy, Jamie
1
Navarro-Bailón, María Ángeles
1
Nitzsche, Philipp
1
Ouarzazi, Yassine el
1
Peters, Kay
1
Potter, Robert F.
1
Raman, Kaylan
1
Reinartz, Werner J.
1
Remy, Nicolas
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
2
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->