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~person:"Wiedmann, Klaus-Peter"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Brand management
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Wiedmann, Klaus-Peter
Gottschalk, Bernd
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Markentradition als Erfolgsfaktor in der Automobilbranche : Gestaltungsperspektiven auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Bachmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10003942904
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