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~source:"econis"
~subject:"Virales Marketing"
~type_genre:"Case study"
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Search: subject_exact:"Social web"
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Virales Marketing
Social Web
339
Social web
339
Online-Marketing
72
Internet marketing
71
Deutschland
60
Germany
60
Web 2.0 technologies
37
Web 2.0-Technologien
37
USA
35
United States
35
Beziehungsmarketing
29
Relationship marketing
29
Innovationsmanagement
27
Wissensmanagement
27
Knowledge management
26
Öffentlichkeitsarbeit
26
Innovation management
25
Public relations
25
Social Media
25
Business model
24
Geschäftsmodell
24
Soziales Netzwerk
24
World Wide Web 2.0
24
Marketing management
23
Marketingmanagement
23
Soziale Software
23
Electronic Commerce
22
E-commerce
21
Unternehmen
20
Erfolgsfaktor
18
Success factor
18
Customer integration
17
Internal communication
17
Interne Kommunikation
17
Kundenintegration
17
Knowledge transfer
16
Welt
16
Wissenstransfer
16
World
16
Brand management
14
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Case study
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1,676
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148
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148
Graue Literatur
65
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Arbeitspapier
52
Working Paper
52
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33
Collection of articles of several authors
19
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19
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English
8
German
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Bhaskaran, Vikram
1
Blazquez Cano, Marta
1
Boardman, Rosy
1
Chen, Yimiao
1
Dubach Spiegler, Erica
1
Fang, Cheng-hsi
1
Friege, Christian
1
Henninger, Claudia E.
1
Hildebrand, Christian
1
Hoffjann, Olaf
1
Jin, Seunga Venus
1
Kaiser, Carolin
1
Kastner, Sonja
1
Kumar, V.
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Liu, Rebecca
1
Michahelles, Florian
1
Mirchandani, Rohan
1
Oestreicher-Singer, Gal
1
Pleil, Thomas
1
Ryding, Daniella
1
Schaap, Jan-Dieter
1
Shah, Milap
1
Stewart, Malcolm
1
Sundararajan, Arun
1
Tode, Hinrich
1
Wagner, Robert
1
Whitehead, Lisa
1
Wu, Ying
1
Youn, Seounmi
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on integrating social media into strategic marketing
1
International journal of technology marketing : IJTMkt
1
Journal of consumer behaviour : an international research review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
PR-Kampagnen
1
Pervasive advertising
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ECONIS (ZBW)
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1
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
Saved in:
2
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
3
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
4
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
5
Virale Beschleunigung durch Social Media : am Beispiel der Parfümerie Douglas GmbH
Tode, Hinrich
;
Schaap, Jan-Dieter
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 91-103)
.
2013
Persistent link: https://www.econbiz.de/10009773967
Saved in:
6
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
7
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
8
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
9
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
10
Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
280
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
Saved in:
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