//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Steffes, Erin"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Consumer behaviour
4
Credit card
4
Credit card industry
4
Konsumentenverhalten
4
Kreditkarte
4
Kreditkartengesellschaft
4
Relationship marketing
4
USA
4
United States
4
Kundenbindungsprogramm
3
Loyalty program
3
Credit cards
2
Customer value
2
Interest rate
2
Kundenwert
2
Segmentation
2
Teaser rates
2
Zins
2
CBPS
1
Credit card profitability
1
Customer acquisition
1
Customer behavior
1
Customer profitability
1
Customer relationship management
1
Delinquency risk
1
Dienstleistungsmarketing
1
Finite mixture model
1
Indebtedness
1
Kundengewinnung
1
Latent class
1
Market segmentation
1
Marktsegmentierung
1
Matching
1
Private Verschuldung
1
Private debt
1
Profitability
1
Promotional offers
1
Promotional rates
1
Propensity to save
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
9
Author
All
Murthi, B. P. S.
8
Steffes, Erin
6
Steffes, Erin M.
3
Kasaian, Keyvan
2
Rao, Ram C.
2
Bakhtiari, Ali
1
Girju, Marina
1
Magnotta, Sarah R.
1
Peev, Plamen
1
Rasheed, Abdul M. A.
1
Singh, Shweta
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
4
International journal of bank marketing
2
European journal of operational research : EJOR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 903-925
Persistent link: https://www.econbiz.de/10014313502
Saved in:
2
Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
Saved in:
3
Everyone's a winner : the initiation and effectiveness of an intracollegiate sales competition
Magnotta, Sarah R.
;
Peev, Plamen
;
Steffes, Erin
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 243-256
Persistent link: https://www.econbiz.de/10012391638
Saved in:
4
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
5
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
6
Developing a measure of risk adjusted revenue (RAR) in credit cards market : implications for customer relationship management
Singh, Shweta
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
European journal of operational research : EJOR
224
(
2013
)
2
,
pp. 425-434
Persistent link: https://www.econbiz.de/10009683055
Saved in:
7
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
8
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
9
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->