ZARA, Iulia-Adina; VELICU, Bogdan Calin; MUNTHIU, … - In: Anale. Seria Stiinte Economice. Timisoara XVIII (2012) May, pp. 788-793
To stay competitive companies need to understand the present consumer behavior and anticipate it for the future. As online businesses continue to grow and people spend more time on Internet, analytics services became essential in this new world of communication, globalization and localization....