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~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Advertising
Direktmarketing
584
Direct marketing
573
Consumer behaviour
140
Konsumentenverhalten
140
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
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direct marketing
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2
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2
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2
Esteban, Lola
2
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2
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2
Ju, Ilwoo
2
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2
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2
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1
Bhutada, Nilesh
1
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1
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Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of marketing communications
3
Electronic commerce research and applications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Applied economics
1
Cogent business & management
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of health economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economics
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international economic review
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Problems and perspectives in management : PPM ; international research journal
1
Review of economic dynamics
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ECONIS (ZBW)
98
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
3
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
8
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
9
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
10
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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