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~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Electronic Commerce"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
Handbook of social media management : value chain and business models in changing media markets
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Maintenance time and the industry development of patents : empirical research with evidence from China
1
Managing business in a multi-channel world : success factors for e-business
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Marketing theory and applications ; 2012=Vol. 23
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ECONIS (ZBW)
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Comparative study of the renewal information of granted patents in the physics technological field in China, France and Germany
Qiao, Yongzhong
;
Tan, Wanlin
- In:
Maintenance time and the industry development of …
,
(pp. 39-48)
.
2017
Persistent link: https://www.econbiz.de/10011537461
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2
Examining customer responses to fake online reviews : the role of suspicion and product knowledge
Ren, Jie
;
Ozturk, Pinar
;
Luo, Shoufu
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 177-184)
.
2017
Persistent link: https://www.econbiz.de/10011758952
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3
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
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4
Evaluating the role of weak ties in the context of an online social network
Obal, Michael W.
;
Burtch, Gordon
;
Kunz, Werner
-
2013
Persistent link: https://www.econbiz.de/10009792219
Saved in:
5
Helping e-commerce consumers make good purchase decisions: a user reviews-based approach
Zhang, Richong
;
Tran, Thomas
- In:
E-technologies: innovation in an open world : 4th …
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003844927
Saved in:
6
"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia
;
Janik, Christina
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 67-84)
.
2008
Persistent link: https://www.econbiz.de/10003759641
Saved in:
7
Objectives of search and combination of information channels in electronic consumer markets : an explorative study
Öörni, Anssi
- In:
Managing business in a multi-channel world : success …
,
(pp. 51-68)
.
2005
Persistent link: https://www.econbiz.de/10003120867
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