Pradipta, Naufal; Santoso, Adhi Setyo; Nelloh, Liza … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 33-52
Manuscript type: Research Article Research Aims: Kim's previous study proposed a web advertising model such as personalization and flow theory toward purchase intention and its antecedents. The current research will re-assess the model in Indonesia. Design/methodology/approach: Using Structural...