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~subject:"Advertising effects"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Advertising effects
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Electronic Commerce
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Ivens, Björn Sven
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Roulin, Nicolas
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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