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~subject:"Artificial intelligence"
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Artificial intelligence
Künstliche Intelligenz
3
Consumer behaviour
2
Konsumentenverhalten
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Technischer Fortschritt
2
Technological change
2
marketing
2
Advertising
1
Advertising effects
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Anthropomorphism
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B-to-B-Marketing
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B2B marketing
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B2B sales
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Bank marketing
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Financial services
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Finanzdienstleistung
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History of technology
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Lieferantenmanagement
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Machine learning
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Operant resources
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Power distance belief
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Purchase intention
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Righteous anger
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Servant-partner
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Service-Dominant Logic
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Service-dominant logic
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Pala, Erol
3
Kietzmann, Jan
2
Paschen, Jeannette
2
Dolan, Rebecca
1
Hentzen, Janin Karoli
1
Hoffmann, Arvid O. I.
1
Paschen, Ulrich
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Pitt, Christine
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Pitt, Leyland F.
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of bank marketing
1
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ECONIS (ZBW)
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Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
2
Artificial intelligence in customer-facing financial services : a systematic literature review and agenda for future research
Hentzen, Janin Karoli
;
Hoffmann, Arvid O. I.
;
Dolan, Rebecca
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1299-1336
Persistent link: https://www.econbiz.de/10013397791
Saved in:
3
Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
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