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~subject:"B-to-B-Marketing"
~subject:"Business organization"
~subject:"Theorie"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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B-to-B-Marketing
Business organization
Theorie
Furniture retailing
33
Möbelhandel
33
Schweden
11
Sweden
11
Multinationales Unternehmen
10
Transnational corporation
10
IKEA of Sweden <Älmhult>
8
International market entry
7
Internationaler Markteintritt
7
Deutschland
6
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6
IKEA Svenska Försäljnings AB <Ödåkra>
6
IKEA
5
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4
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4
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4
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4
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Business-to-business marketing
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Tarnovskaya, Veronika
2
Danis, Wade
1
Deligonul, Seyda Z.
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Elg, Ulf
1
Faßnacht, Martin
1
Ghauri, Pervez N.
1
Rühlig, Ralph
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Salzer, Miriam
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Ekonomiska Institutionen <Linköping>
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Linköping studies in management and economics / Dissertations
1
Lund studies in economics and management
1
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
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1
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
2
The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika
-
2007
Persistent link: https://www.econbiz.de/10003642873
Saved in:
3
Dienstleistungsmarketing in der Büromöbelindustrie
Rühlig, Ralph
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008935525
Saved in:
4
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
5
Identity across borders : a study in the "IKEA-world"
Salzer, Miriam
-
1994
Persistent link: https://www.econbiz.de/10012876435
Saved in:
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