//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Markenartikel"
~subject:"Satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenbindung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Satisfaction
Kundenbindung
1,814
Customer retention
893
Beziehungsmarketing
780
Relationship marketing
775
Consumer behaviour
447
Konsumentenverhalten
447
Kundenzufriedenheit
362
Customer satisfaction
345
Deutschland
286
Germany
260
Kundenmanagement
185
Marketing
175
Service quality
147
Dienstleistungsqualität
146
Theorie
141
Theory
141
Beziehungsmanagement
138
Brand management
138
Markenführung
138
Customer loyalty
135
Verbraucherzufriedenheit
100
Marketingmanagement
87
Social Web
84
Social web
84
Electronic Commerce
80
Markenimage
80
customer loyalty
80
Brand image
79
Bank
77
Online-Marketing
77
Marketing management
76
Unternehmen
75
Internet marketing
71
Kundenservice
68
Customer service
67
Einzelhandel
67
Markentreue
67
Markenpolitik
66
more ...
less ...
Online availability
All
Undetermined
38
Free
11
Type of publication
All
Article
56
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Hochschulschrift
17
Thesis
12
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Working Paper
1
more ...
less ...
Language
All
English
74
German
12
Undetermined
1
Author
All
Kahler, Björn
3
Aksoy, Lerzan
2
Buoye, Alexander
2
Eichen, Falko
2
Keiningham, Timothy
2
MacInnis, Deborah J.
2
Meier, Beat
2
Meister, Sandra
2
Orth, Ulrich R.
2
Pérez, Andrea
2
Rodríguez del Bosque, Ignacio A.
2
Tharik, Mohamed
2
Wiegandt, Philipp
2
Agarwal, Kirti
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Ambuli, T. V.
1
Ambuli, V.
1
Arora, Mehak
1
Ashkani, Mahdi
1
Asiati, Diah Isnaini
1
Athanasopoulou, Pinelopi
1
Avery, Jill
1
Belli, Alex
1
Bidmon, Sonja
1
Block, Martin P.
1
Bock, Dora
1
Breazeale, Michael
1
Brunetti, Federico
1
Carrasco, M.
1
Castanha, J.
1
Chang, Kuei-Feng
1
Chen, Chen-Ju
1
Chieng, Fayrene
1
Chieng, Fayrene Yew Leh
1
Choe, Ja Young
1
Chovancova, Miloslava
1
Chu, Rongwei
1
Coelho, Pedro Simões
1
Confente, Ilenia
1
more ...
less ...
Institution
All
Helmut-Schmidt-Universität
1
Springer Fachmedien Wiesbaden
1
Verlag Dr. Kovač
1
Published in...
All
Journal of retailing and consumer services
4
SpringerLink / Bücher
4
Journal of marketing analytics : JMA
3
The journal of services marketing
3
Cogent business & management
2
Gabler Research
2
Innovatives Markenmanagement
2
International journal of economic research
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
Advertising and Consumer Psychology
1
Basler Schriften zum Marketing
1
Benchmarking : an international journal
1
Business and Economic Research : BER
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
European journal of marketing
1
Fontys Venlo - publication of applied sciences
1
Gabler Research / Marktorientiertes Management
1
HRM and marketing orientation in the new era
1
IIR working paper
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business and economics
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international economic review
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of modelling in management
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
BASE
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
6
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
7
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
8
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
9
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->