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~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelindustrie"
~subject:"Werbung"
~type_genre:"Company information"
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Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
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2002
Persistent link: https://www.econbiz.de/10001717248
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