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~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
~type_genre:"Book section"
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Brand management
Internet marketing
Unternehmenserfolg
Werbung
Marketing management
2,209
Marketingmanagement
2,209
Deutschland
295
Germany
295
Theorie
241
Theory
241
Beziehungsmarketing
230
Relationship marketing
230
Markenführung
181
Consumer behaviour
177
Konsumentenverhalten
177
Online-Marketing
157
Marketing
146
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144
United States
144
Social Web
120
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120
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97
Internationales Marketing
97
KMU
93
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93
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81
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74
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74
Strategic management
72
Strategisches Management
72
Public relations
59
Öffentlichkeitsarbeit
59
Advertising
58
E-commerce
57
Electronic Commerce
57
Marketing theory
57
Marketingtheorie
57
Market research
54
Marktforschung
54
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52
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52
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417
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417
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110
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110
Collection of articles of several authors
96
Sammelwerk
96
Hochschulschrift
82
Aufsatzsammlung
72
Case study
60
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60
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58
Lehrbuch
55
Arbeitspapier
48
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48
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47
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46
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45
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32
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25
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17
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German
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Esch, Franz-Rudolf
6
Keller, Kevin Lane
6
Bruhn, Manfred
5
Adeola, Ogechi
4
Ratten, Vanessa
4
Baumgarth, Carsten
3
Farris, Paul W.
3
Hinson, Robert
3
Meffert, Heribert
3
Tidd, Joseph
3
Woisetschläger, David
3
Aaker, David A.
2
Berndt, Ralph
2
Boenigk, Michael
2
Burmann, Christoph
2
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2
Castro Lozano, Carlos de
2
Daskou, Sofia
2
Driver, Ciaran F.
2
Fuchs, Wolfgang
2
Gierl, Heribert
2
Jaworski, Bernard J.
2
Kircova, Ibrahim
2
Kohlert, Helmut
2
Le Dung
2
López Coronado, Miguel
2
MacInnis, Deborah J.
2
Mahlmann, Carl
2
Mau, Gunnar
2
Michaelis, Manuel
2
Mogaji, Emmanuel
2
Mutum, Dilip S.
2
Nguyen Phong Nguyen
2
Nguyen Tuyet-Mai
2
Park, C. Whan
2
Pennington, Robert
2
Pinarbasi, Fatih
2
Quach, Sara
2
Rosário, Albérico Travassos
2
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2
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Improving marketing strategies for private label products
4
Marketing in the cyber era : strategies and emerging trends
4
The evolution of integrated marketing communications : the customer-driven marketplace
4
The profit impact of marketing strategy project : retrospect and prospects
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
E-marketing ; Vol. 3
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Fashion branding and communication : core strategies of European luxury brands
3
Interdisciplinary management research XVI ; 1
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
The evolution of brands : from signals of quality to storehouses of trust
3
AI-driven marketing research and data analytics
2
Advances in electronic marketing
2
Advertising in new formats and media : current research and implications for marketers
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
2
Contemporary approaches of digital marketing and the role of machine intelligence
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital marketing : global strategies from the world's leading experts
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fallstudien zur Unternehmensführung
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on integrating social media into strategic marketing
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Innovation in advertising and branding communication
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ECONIS (ZBW)
417
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1
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
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2
Challenges and opportunities for recommender systems in media markets
Ranaivoson, Heritiana
;
Smets, Annelien
;
Ballon, Pieter
- In:
De Gruyter handbook of media economics
,
(pp. 215-227)
.
2024
Persistent link: https://www.econbiz.de/10014538897
Saved in:
3
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
4
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
Saved in:
5
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
6
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
7
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
8
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
9
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
10
Perceived organizational support - effectuating digital marketing communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
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