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~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Marketing theory"
~type_genre:"Book section"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Kundenzufriedenheit
Marketing theory
Service-Dominant Logic
73
Service-dominant logic
73
Customer integration
21
Kundenintegration
21
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistungsmarketing
14
Services marketing
14
Beziehungsmarketing
11
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11
Relationship marketing
11
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11
Marketingtheorie
10
Innovation
9
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6
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6
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5
Marketingmanagement
5
Corporate Social Responsibility
4
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10
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Vargo, Stephen L.
3
Brodie, Roderick J.
2
Lusch, Robert F.
2
Athanasula-Reppa, Anastasia
1
Baker, Jonathan J.
1
Barile, Sergio
1
Batt, Verena
1
Boekhoff, Christine
1
Boenigk, Silke
1
Bruhn, Manfred
1
Daskou, Sofia
1
Durchholz, Christian
1
Fehrer, Julia
1
Glynn, Mark S.
1
Hadwich, Karsten
1
Helmig, Bernd
1
Hoffmann, Uwe
1
Hollebeek, Linda D.
1
Islam, Jamid Ul
1
Koskela-Huotari, Kaisa
1
Little, Victoria
1
Masouras, Andreas
1
Poels, Geert
1
Rahman, Zillur
1
Saab, Samy
1
Saviano, Marialuisa
1
Ströbel, Tim
1
Vink, Josina
1
Warg, Markus
1
Woratschek, Herbert
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The Routledge handbook of service research insights and ideas
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Customer Experience : Forum Dienstleistungsmanagement
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
Major theoretical debates and contemporary issues in marketing theory
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
1
The SAGE handbook of marketing theory
1
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ECONIS (ZBW)
13
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
4
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
5
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
6
A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
Saved in:
7
Controlling service-orientierter Geschäftsmodelle
Warg, Markus
;
Hoffmann, Uwe
;
Boekhoff, Christine
- In:
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
,
(pp. 85-112)
.
2013
Persistent link: https://www.econbiz.de/10010245566
Saved in:
8
An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Hadwich, Karsten
;
Helmig, Bernd
;
Bruhn, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10014567350
Saved in:
9
A conceptual model of service exchange in service-dominant logic
Poels, Geert
- In:
Exploring services science : first international …
,
(pp. 224-238)
.
2010
Persistent link: https://www.econbiz.de/10003990100
Saved in:
10
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
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