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~subject:"Brand management"
~subject:"Virales Marketing"
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Brand management
Virales Marketing
Social Web
20,506
Social web
20,506
Online-Marketing
5,820
Internet marketing
5,766
Consumer behaviour
4,688
Konsumentenverhalten
4,688
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2,345
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2,245
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2,191
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2,029
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2,029
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1,818
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1,771
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1,769
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1,734
social media
1,683
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1,442
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1,442
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1,409
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1,384
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1,297
Markenimage
992
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987
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938
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936
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872
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869
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855
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855
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799
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784
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750
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742
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698
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685
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684
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679
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Loureiro, Sandra Maria Correia
16
Filieri, Raffaele
15
Law, Chun Hung Roberts
15
Hajli, Nick
12
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Schweidel, David A.
10
Dwivedi, Yogesh Kumar
9
Hollebeek, Linda D.
9
Karjaluoto, Heikki
9
Moe, Wendy W.
9
Burmann, Christoph
8
Füller, Johann
8
Harrigan, Paul
8
Hennig-Thurau, Thorsten
8
Kim, Juran
8
Kunkel, Thilo
8
Rana, Nripendra P.
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Chu, Shu-Chuan
7
Dens, Nathalie
7
Gopinath, Shyam
7
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7
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7
Lu, Shijie
7
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7
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7
Schivinski, Bruno
7
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7
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7
Ye, Qiang
7
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7
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
Markendialog <13, 2009, Berlin>
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
82
The journal of product & brand management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of brand management : an international journal
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Journal of marketing communications
50
Tourism management : research, policies, practice
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of advertising : the review of marketing communications
40
Information systems research : ISR
37
Journal of promotion management : innovations in planning and applied research
37
International journal of hospitality management
35
Journal of marketing management : MM
34
Journal of marketing
33
Business horizons
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of management information systems : JMIS
29
Psychology & marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of internet commerce
26
Technological forecasting & social change : an international journal
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
International journal of contemporary hospitality management
24
Electronic commerce research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing intelligence & planning
23
International journal of consumer studies
22
International journal of advertising : the quarterly review of marketing communications
21
Cogent business & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Journal of global marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of advertising research
18
Journal of hospitality marketing & management
18
Journal of the Academy of Marketing Science
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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3661
Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
Saved in:
3662
User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Burmann, Christoph
;
Arnhold, Ulrike
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 347-362)
.
2010
Persistent link: https://www.econbiz.de/10008652751
Saved in:
3663
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
3664
Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa
;
Li, Stella Yiyan
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
Saved in:
3665
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
3666
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
3667
Machtfaktor Konsumentendemokratie : Chancen und Herausforderungen für die Markenführung im Web 2.0
Walter, Nadine
;
Saldsieder, Kai Alexander
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 127-145)
.
2010
Persistent link: https://www.econbiz.de/10003924974
Saved in:
3668
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
3669
The online connection : transforming marketing strategy for small businesses
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
31
(
2010
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
Saved in:
3670
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
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