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~subject:"Brand management"
~subject:"Weltanschauung"
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Search: subject:"congruity"
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Brand management
Weltanschauung
Consumer behaviour
181
Konsumentenverhalten
179
Brand image
114
Markenführung
111
Markenimage
109
Self-congruity
72
Personality psychology
58
Persönlichkeitspsychologie
58
Beziehungsmarketing
53
Relationship marketing
53
Advertising effects
45
Werbewirkung
45
Brand
42
Markenartikel
41
self-congruity
39
Gender
33
Holiday behaviour
31
Urlaubsverhalten
31
Geschlecht
28
Tourism marketing
26
Tourismusmarketing
26
Brand loyalty
25
Advertising
24
Werbung
24
Destination management
23
Destinationsmanagement
23
Internet marketing
19
Markentreue
19
Online-Marketing
19
Brand personality
18
Customer satisfaction
18
Tourism
18
Tourismus
18
Kundenzufriedenheit
17
Social Web
15
Social web
15
congruity
14
Congruity
13
Luxury goods
13
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7
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Article
113
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112
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1
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research-article
1
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English
113
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Fastoso, Fernando
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Cham Tat Huei
2
Chua, Bee-Lia
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Indrawati, Nur Khusniyah
2
Jeong, Hyun Ju
2
Kang, Juhee
2
Kim, Hyeon-Cheol
2
Kim, Jihye
2
Lee, Sanghyeop
2
Lee, Seonjeong
2
Noermijati, Noermijati
2
Ooi, Keng-Boon
2
Roy, Rajat
2
Su, Na
2
Sudhana, Pranakusuma
2
Tan, Garry Wei-Han
2
Torelli, Carlos J.
2
Zhang, Jing
2
Aali, Samad
1
Aguirre-Rodriguez, Alexandra
1
Ahmad, Zubair
1
Alavi, Ali
1
Allman, Helena F.
1
Alryalat, Mohammad Abdallah Ali
1
Alwan, Mohammed
1
Angelina Hanh Nhat Le
1
Ashrafpour, Negar
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Azizi, Shahriar
1
Babu, P. Praveen
1
Baker, Thomas L.
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
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1
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The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing : EJM
1
Gadjah Mada international journal of business
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of public sector management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of Islamic marketing
1
Journal of Product & Brand Management
1
Journal of business & economics research
1
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ECONIS (ZBW)
112
Other ZBW resources
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1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Does self-
congruity
or functional
congruity
better predict destination attachment? : a higher-order structural model
Usakli, Ahmet
;
Kucukergin, Kemal Gurkan
;
Shi, Da
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013194640
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
Saved in:
6
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
9
Customers' self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
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