//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Celebrity endorsement"
~subject:"Markenführung"
~type_genre:"Guidebook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Markenführung
Advertising effects
16
Werbewirkung
16
Internet marketing
11
Online-Marketing
11
Deutschland
4
Germany
4
Marketing
3
Marketing management
3
Marketingmanagement
3
Social Media
3
Soziale Software
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Website
3
Advertising planning
2
Beziehungsmarketing
2
Performance measurement
2
Performance-Messung
2
Social Web
2
Social web
2
Soziales Netzwerk
2
Werbeplanung
2
Advertising media
1
Analyse
1
Benutzerorientierung
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Erfolgsfaktor
1
Erfolgskontrolle
1
Evaluation
1
Event marketing
1
Event-Marketing
1
Facebook
1
Gastgewerbe
1
Gaststättengewerbe
1
Google Analytics
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Guidebook
Article in journal
1,126
Aufsatz in Zeitschrift
1,126
Aufsatz im Buch
78
Book section
78
Hochschulschrift
51
Thesis
41
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
19
Working Paper
19
Conference paper
15
Konferenzbeitrag
15
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
10
Case study
10
Fallstudie
10
Reprint
2
Conference proceedings
1
Interview
1
Konferenzschrift
1
Lehrbuch
1
Ratgeber
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1
Author
All
Adamson, Allen P.
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->