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~subject:"Consumer behaviour"
~subject:"International marketing"
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Consumer behaviour
International marketing
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
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40
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11
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11
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Govindarajan, Vijay
2
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1
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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Handbook of contemporary marketing in China : theories and practices
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
2
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
3
Western popular music consumption by highly involved Chinese music fans
Cockrill, Antje
;
Liu, Yang
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10009759165
Saved in:
4
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
5
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
6
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
7
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
8
Chinesen im Kaufrausch
Stalk, George
;
Michael, David
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009234069
Saved in:
9
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
10
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
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