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~subject:"Digitalisierung"
~subject:"Social web"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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Digitalisierung
Social web
United States
Internet marketing
12,693
Online-Marketing
12,693
Social Web
5,766
Consumer behaviour
4,441
Konsumentenverhalten
4,441
Werbewirkung
2,108
Advertising effects
2,106
Electronic Commerce
2,010
Online retailing
1,988
Online-Handel
1,988
E-commerce
1,920
Advertising
1,780
Werbung
1,776
Viral marketing
1,727
Virales Marketing
1,727
Brand management
1,567
Markenführung
1,567
Beziehungsmarketing
1,558
Relationship marketing
1,557
Marketingmanagement
1,122
Marketing management
1,114
Internet
1,112
Markenimage
901
Brand image
900
Social media
857
Website
843
social media
831
Suchmaschine
702
Search engine
697
Soziales Netzwerk
549
Marketing
548
Social network
489
USA
469
Digitization
453
Brand
446
Markenartikel
431
Deutschland
410
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3,349
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1,093
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1,331
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7
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544
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188
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138
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138
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95
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95
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91
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78
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73
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63
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63
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62
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27
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25
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21
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16
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10
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7
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English
6,075
German
308
French
3
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Dwivedi, Yogesh Kumar
16
Tucker, Catherine
15
Law, Chun Hung Roberts
14
Choi, Yung Kyun
13
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Ozuem, Wilson
13
Rita, Paulo
13
Harrigan, Paul
12
Karjaluoto, Heikki
12
Stephen, Andrew T.
12
Bigné Alcañiz, J. Enrique
11
Hajli, Nick
11
Hollebeek, Linda D.
11
Sabatini, Fabio
11
Schweidel, David A.
11
Yoon, Sukki
11
Ko, Eunju
10
Kreutzer, Ralf T.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Skiera, Bernd
10
Goldfarb, Avi
9
Grewal, Dhruv
9
Milne, George R.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Seo, Yuri
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Kumar, Subodha
8
Moe, Wendy W.
8
Phua, Joe
8
Qiu, Liangfei
8
Smith, Katherine Taken
8
Thaichon, Park
8
Bilgihan, Anil
7
Camilleri, Mark Anthony
7
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Springer Fachmedien Wiesbaden
20
IGI Global
12
National Bureau of Economic Research
8
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Wiley-VCH
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
MITP Verlags-GmbH & Co. KG
2
Peter Lang GmbH
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer International Publishing
2
Universität Bremen
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
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Published in...
All
Journal of business research : JBR
198
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
International journal of advertising : the review of marketing communications
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
58
Technological forecasting & social change : an international journal
57
International journal of electronic marketing and retailing : IJEMR
50
Business horizons
49
Information systems research : ISR
48
Tourism management : research, policies, practice
48
International journal of hospitality management
46
The journal of product & brand management
45
Journal of management information systems : JMIS
43
Cogent business & management
42
Journal of internet commerce
42
Journal of advertising research
41
Marketing intelligence & planning
40
International journal of technology marketing : IJTMkt
38
Electronic commerce research
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of business information systems : IJBIS
33
Journal of travel and tourism marketing
33
The journal of brand management : an international journal
33
Journal of strategic marketing
32
Journal of marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Springer eBook Collection
29
SpringerLink / Bücher
29
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
6,388
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1
The effect of contentmoderation on online and offline hate
Jiménez Durán, Rafael
;
Mueller, Karsten
;
Schwarz, Carlo
-
2024
Persistent link: https://www.econbiz.de/10014565268
Saved in:
2
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
3
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
4
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
5
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
6
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
7
The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel
- In:
The European accounting review
33
(
2024
)
1
,
pp. 279-311
Persistent link: https://www.econbiz.de/10014583999
Saved in:
8
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
9
Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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