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~subject:"International marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Marketing theory"
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International marketing
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ECONIS (ZBW)
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Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
2
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993734
Saved in:
5
International marketing ; Vol. 3
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644455
Saved in:
6
International marketing : modern and classic papers
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003460764
Saved in:
7
Focused issue: Researching service MNEs : theoretical developments and empirical evidence
Kundu, Sumit K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003743368
Saved in:
8
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
9
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
Saved in:
10
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
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