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~subject:"Internationales Marketing"
~subject:"Strategisches Management"
~type_genre:"Collection of articles written by one author"
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Internationales Marketing
Strategisches Management
Marketing management
39
Marketingmanagement
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10
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9
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Beziehungsmarketing
6
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Rajan Varadarajan
4
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Sheth, Jagdish N.
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Wind, Yoram
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Varadarajan, Rajan
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Bell, David R.
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Bharadwaj, Sundar
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Jain, Arun K.
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Meffert, Heribert
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ECONIS (ZBW)
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Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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2
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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4
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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7
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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