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~subject:"Kundenbindung"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
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Search: subject_exact:"Markenbindung"
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Kundenbindung
Kundenzufriedenheit
Markenimage
Satisfaction
Brand loyalty
836
Markentreue
836
Consumer behaviour
598
Konsumentenverhalten
598
Brand management
565
Markenführung
565
Beziehungsmarketing
540
Relationship marketing
539
Brand image
419
Markenartikel
409
Brand
408
brand loyalty
157
Customer satisfaction
153
Social Web
150
Social web
150
Internet marketing
121
Online-Marketing
121
Confidence
86
Vertrauen
86
Emotion
63
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
Viral marketing
33
Virales Marketing
33
Dienstleistungsqualität
32
Service quality
32
United States
31
brand trust
31
Deutschland
29
Hotel industry
29
Hotellerie
29
Marketing management
29
Advertising effects
28
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8
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8
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8
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5
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4
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486
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Han, Heesup
6
Ozuem, Wilson
5
So, Kevin Kam Fung
5
Fatma, Mobin
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Augusto, Mário Gomes
3
Burmann, Christoph
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Khamitov, Mansur
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Nandy, Subarna
3
Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
3
Thomson, Matthew
3
Tran, Trang
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Ali, Rizwan
2
Aljuhmani, Hasan Yousef
2
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Springer Fachmedien Wiesbaden
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IGI Global
1
Information Resources Management Association
1
Otto-Friedrich-Universität Bamberg
1
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Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
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ECONIS (ZBW)
502
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71
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
72
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
73
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
74
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
75
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
76
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
77
Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Le Thanh Tiep
;
Huan Quang Ngo
;
Aureliano-Silva, Leonardo
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1868-1891
Persistent link: https://www.econbiz.de/10014333942
Saved in:
78
Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
Saved in:
79
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
80
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
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