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~subject:"Leistungsbündel"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Marketingtheorie
Pricing strategy
B-to-B-Marketing
21
Business-to-business marketing
21
Theorie
7
Theory
7
Lieferantenmanagement
6
Supplier relationship management
6
Investitionsgütermarketing
3
Marketing
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Beziehungsmarketing
2
Bundling strategy
2
Deutschland
2
Dienstleistungsmarketing
2
Germany
2
Industrial marketing
2
Relationship marketing
2
Services marketing
2
Betriebliche Wertschöpfung
1
Brand
1
Brand management
1
Case research
1
Coaching
1
Consumer goods marketing
1
Customer integration
1
Developing countries
1
Dienstleistungsmanagement
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Exploration and exploitation
1
Firm performance
1
Forschung
1
Heribert Meffert
1
Innovationsmanagement
1
Inspiration
1
International marketing
1
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Article
3
Book / Working Paper
2
Type of publication (narrower categories)
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Festschrift
Reprint
Übersichtsarbeit
Article in journal
164
Aufsatz in Zeitschrift
164
Aufsatz im Buch
67
Book section
67
Hochschulschrift
62
Thesis
47
Graue Literatur
27
Non-commercial literature
27
Case study
19
Collection of articles of several authors
19
Fallstudie
19
Sammelwerk
19
Aufsatzsammlung
17
Bibliografie enthalten
17
Bibliography included
17
Arbeitspapier
11
Working Paper
11
Lehrbuch
5
Handbook
3
Handbuch
3
Konferenzschrift
3
Textbook
3
Conference proceedings
2
Collection of articles written by one author
1
Forschungsbericht
1
Sammlung
1
Systematic review
1
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English
4
German
1
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Grewal, Rajdeep
1
Håkansson, Håkan
1
Kumar, V.
1
Lancioni, Richard
1
Lusch, Robert F.
1
Schau, Hope Jensen
1
Sheth, Jagdish N.
1
Sichtmann, Christina
1
Smith, Michael F.
1
Vargo, Stephen L.
1
Wienen, Julia
1
Östberg, Claes
1
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
5
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1
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
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2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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3
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
4
Vom Produkt zur Solution bei Industriegütern : Literaturüberblick und praktische Ansatzpunkte
Wienen, Julia
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003727739
Saved in:
5
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
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