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~subject:"Markenartikel"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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Markenartikel
Unternehmensnetzwerk
B-to-B-Marketing
472
Business-to-business marketing
472
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
64
Germany
64
Beziehungsmarketing
51
Relationship marketing
51
Marketing management
50
Marketingmanagement
50
Brand management
45
Markenführung
45
Theorie
45
Theory
45
E-commerce
32
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Social Web
15
Social web
15
Innovation
14
Innovation management
13
Innovationsmanagement
13
International marketing
13
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179
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34
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Case study
15
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14
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1
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1
Bergey, Paul K.
1
Biesalski, Alexander
1
Brandes, Fritz
1
Bruhs, Sarah Maria
1
Bueno Merino, Pascale
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Burmann, Christoph
1
Calaminus, Günter
1
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Cova, Bernard
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1
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1
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1
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1
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1
Iino, Takashi
1
Iyetomi, Hiroshi
1
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1
Kilian, Karsten
1
Kircher, Sybille
1
Klöter, Ralf
1
Knörle, Christian
1
Launspach, Julia
1
Mainela, Tuija
1
Mizuno, Takayuki
1
Moeller, Günter
1
Mudambi, Susan
1
Mudambi, Susan M.
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
Field guide to case study research in business-to-business marketing and purchasing
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Brand management ; Vol. 4
1
Collaboration and competition in business ecosystems
1
Economies et sociétés ; 45,4
1
Electronic business interoperability : concepts, opportunities and challenges
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Orchestration of the global network organization
1
Research on knowledge, innovation and internationalization
1
Social media in strategic management
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
34
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1
Community structure of a large-scale production network in Japan
Iino, Takashi
;
Iyetomi, Hiroshi
- In:
The economics of interfirm networks
,
(pp. 39-65)
.
2015
Persistent link: https://www.econbiz.de/10011309718
Saved in:
2
Buyer-supplier networks and aggregate volatility
Mizuno, Takayuki
;
Sōma, Wataru
;
Watanabe, Tsutomu
- In:
The economics of interfirm networks
,
(pp. 15-37)
.
2015
Persistent link: https://www.econbiz.de/10011309719
Saved in:
3
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
4
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
5
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
6
Leveraging social media technology for business transformation : the case of corporate social communities
Gruner, Richard L.
;
Power, Damien
;
Bergey, Paul K.
- In:
Social media in strategic management
,
(pp. 27-42)
.
2013
Persistent link: https://www.econbiz.de/10010226716
Saved in:
7
The origins and dynamics of production networks in Silicon Valley
Saxenian, Annalee
- In:
Collaboration and competition in business ecosystems
,
(pp. 283-309)
.
2013
Persistent link: https://www.econbiz.de/10010246998
Saved in:
8
Studying emotions in business relationships
Zehetner, Andreas
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 63-71)
.
2013
Persistent link: https://www.econbiz.de/10010191282
Saved in:
9
B-2-B Netzwerke
Glowik, Mario
;
Bruhs, Sarah Maria
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 909-918)
.
2013
Persistent link: https://www.econbiz.de/10009780428
Saved in:
10
Networks governance
Wuyts, Stefan
;
Van Den Bulte, Christophe
- In:
Handbook of business-to-business marketing
,
(pp. 73-89)
.
2012
Persistent link: https://www.econbiz.de/10009500197
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