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~subject:"Markenimage"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Innovatives Markenmanagement
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SpringerLink / Bücher
21
Research
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12
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10
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Brand management ; Vol. 3
8
Gabler Edition Wissenschaft / Innovatives Markenmanagement
8
Gabler Research
8
Gabler Research / Innovatives Markenmanagement
8
Consumer brand relationships : meaning, measuring, managing
7
Brand management ; Vol. 1
6
Schriften zu Marketing und Management
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
Innovative Markenführung und -implementierung
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Psychology of branding
5
Strategisches Marketingmanagement
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Brand management ; Vol. 4
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Strong brands, strong relationships
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Aufbruch : Ingredient Branding schafft Werte
3
Brand management in emerging markets : theories and practice
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Brands : interdisciplinary perspectives
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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ECONIS (ZBW)
640
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain
;
Ghosh, Abhijit
;
Chakkaravarthy, Midhun J.
; …
- In:
Recent trends in business and entrepreneurial ventures
,
(pp. 199-211)
.
2024
Persistent link: https://www.econbiz.de/10015056614
Saved in:
3
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
Konsumentinnen und Konsumenten zur Werbung, zur
Marke
und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen …
Persistent link: https://www.econbiz.de/10014516159
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4
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
6
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
7
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
8
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
9
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
Saved in:
10
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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