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Marketing
B-to-B-Marketing
2,433
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1,204
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637
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Di Benedetto, C. Anthony
6
Lindgreen, Adam
5
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3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
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2
Halinen, Aino
2
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2
Keränen, Joona
2
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2
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Merigo, Jose Maria
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Tzempelikos, Nektarios
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2
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1
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Journal of business-to-business marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of business & industrial marketing
11
Journal of customer behaviour
2
Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
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Developing relationships, personalization, and data herald in marketing 5.0
1
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1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Handbook of business-to-business marketing
1
Handbook on business information systems
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
International journal of business environment : IJBE
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business market management : JBM
1
Journal of business research : JBR
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Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
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Journal of modelling in management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of research in marketing and entrepreneurship : JRME
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Marketing intelligence & planning
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Qualitative market research : an international journal
1
Rethinking marketing : developing a new understanding of markets
1
Sport management review
1
The SAGE handbook of marketing ethics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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2
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
3
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
4
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
5
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
6
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
7
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
8
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
9
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
10
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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