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~subject:"Marketing management"
~subject:"Social web"
~subject:"Sports"
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Marketing management
Social web
Sports
Sportmarketing
2,059
Sports marketing
2,038
Profisport
1,011
Professional sports
1,010
Sport
890
Konsumentenverhalten
702
Consumer behaviour
701
Fußball
499
Football
497
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471
Sportorganisation
464
Sport organization
461
Sport event
460
Sponsoring
444
Sponsorship
437
Brand management
330
Markenführung
330
Markenimage
248
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246
Sportökonomik
202
Sports economics
198
Beziehungsmarketing
189
Relationship marketing
188
USA
166
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165
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164
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162
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156
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155
Werbewirkung
147
Advertising effects
145
Management
139
Social Web
126
Athletes
121
Sportler
121
Welt
114
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114
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110
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919
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60
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Cornwell, T. Bettina
13
Dwyer, Brendan
12
Drayer, Joris
11
Funk, Daniel C.
11
Jensen, Jonathan A.
11
Ko, Yong Jae
11
Koronios, Konstantinos
11
O'Reilly, Norm
11
Zhang, James J.
10
Biscaia, Rui
9
Breuer, Christoph
9
Greenwell, T. Christopher
8
Kunkel, Thilo
8
Kwak, Dae Hee
8
McDonald, Heath
8
Nufer, Gerd
8
Ratten, Vanessa
8
Shapiro, Stephen L.
8
Woratschek, Herbert
8
Chadwick, Simon
7
Greenhalgh, Greg
7
Heere, Bob
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Pedersen, Paul M.
7
Welty Peachey, Jon
7
Bühler, André W.
6
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dickson, Geoff
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Katz, Matthew
6
Leng, Ho Keat
6
Scheerder, Jeroen
6
Sveinson, Katherine
6
Swayne, Linda E.
6
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Edward Elgar Publishing
2
Athens Institute for Education and Research
1
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Erich-Schmidt-Verlag
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
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1
Niederer, Kraft & Frey <Zürich>
1
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International journal of sports marketing & sponsorship
88
Sport management review
75
Journal of sport management : the official journal of the North American Society of Sport Management
72
European Sport management quarterly : ESMQ
69
International journal of sport management and marketing : IJSMM
66
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of business research : JBR
29
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Sport marketing in a global environment : strategic perspectives
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Marketing intelligence & planning
5
Services marketing quarterly
5
European journal of international management : EJIM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the review of marketing communications
4
Journal of service management
4
Management decision : MD
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of services marketing
3
The marketing review
3
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ECONIS (ZBW)
981
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1
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10
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981
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
4
Competing in daily fantasy sports using generative models
Mlčoch, David
;
Hubáček, Ondřej
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1515-1532
Persistent link: https://www.econbiz.de/10014470559
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
7
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
8
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey
;
Uhrig, Richard
- In:
Journal of sports economics
24
(
2023
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
Saved in:
9
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
10
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
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