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~subject:"Marketing management"
~subject:"Strategic management"
~type_genre:"Fallstudie"
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Marketing management
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Ciabuschi, Francesco
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Anxieties and management responses in international business
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Cases on branding strategies and product development : successes and pitfalls
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ECONIS (ZBW)
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Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
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2
Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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3
Strategy, management control and organizational design : empirical illustrations from SCA Packaging
Cieslak, Katarzyna
- In:
Strategy, control and competitive advantage : case …
,
(pp. 139-162)
.
2014
Persistent link: https://www.econbiz.de/10010210468
Saved in:
4
Subsidiary entrepreneurship orientation : the ThermoSafe case
Ciabuschi, Francesco
;
Forsgren, Mats
- In:
Anxieties and management responses in international business
,
(pp. 27-42)
.
2007
Persistent link: https://www.econbiz.de/10003532652
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