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~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Marketing management
Wissensmanagement
4,109
Knowledge management
4,094
Knowledge transfer
1,430
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1,430
Knowledge
810
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808
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739
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Organisatorischer Wandel
237
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Donnelly, James H.
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7
Tidd, Joseph
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Driver, Ciaran F.
2
Tropp, Jörg
2
Abuelmaatti, Aisha
1
Armstrong, Gary
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Baier, Daniel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Building corporate identity, image and reputation in the digital era
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Knowledge management strategies for business development
2
Lehrbuch
2
Big data, mining, and analytics : components of strategic decision making
1
China's reality and global vision : management research and development in China
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Dynamics of knowledge, corporate systems and innovation
1
Economic organization and economic knowledge
1
Entrepreneurship in international marketing
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Handbuch Multi-Channel-Marketing
1
International marketing in the fast changing world
1
Knowledge management and competitive advantage : issues and potential solutions
1
Kompetenztransfer im Investitionsgütermarketing
1
Managing economies, trade and international business
1
Marketing in a digital world
1
Marketing knowledge series
1
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn
1
McGraw-Hill/Irwin series in marketing
1
Organizational knowledge facilitation through communities of practice and emerging markets
1
Research at the marketing-entrepreneurship interface
1
Strategic market creation : a new perspective on marketing and innovation management
1
The future of management: industry 4.0 and digitalization
1
Wissensmanagement in wissensintensiven Dienstleistungsprozessen
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31
Technological and market competencies and financial performance
Tidd, Joseph
;
Driver, Ciaran
- In:
From knowledge management to strategic competence : …
,
(pp. 94-125)
.
2000
Persistent link: https://www.econbiz.de/10001563992
Saved in:
32
The Internet : a source of new data for mining in marketing
Young, Robert
- In:
Big data, mining, and analytics : components of …
,
(pp. 129-146)
.
2014
Persistent link: https://www.econbiz.de/10010339159
Saved in:
33
Customer analysis for lube oil marketing strategies : a data mining approach
Chen, Quan
;
Zhang, Ling Ling
;
Li, Jun
;
Wang, Li
;
Shi, Yong
- In:
China's reality and global vision : management research …
,
(pp. 269-285)
.
2012
Persistent link: https://www.econbiz.de/10009507866
Saved in:
34
Sports marketing : a strategic perspective
Shank, Matthew D.
;
Lyberger, Mark R.
-
2015
-
5. ed.
and challenging review exercises which encourage the reader to reflect critically on their own
knowledge
and professional …
Persistent link: https://www.econbiz.de/10010463983
Saved in:
35
Die Bedeutung von Data-Mining im Multi-Channel-Marketing
Hippner, Hajo
;
Hoffmann, Onno
;
Wilde, Klaus D.
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 579-600)
.
2007
Persistent link: https://www.econbiz.de/10003435152
Saved in:
36
Principles and practice of social marketing : an international perspective
Donovan, Rob
;
Henley, Nadine
-
2010
-
[Updated ed.]
behaviour. The author team combine research and teaching
knowledge
with hands-on experience of developing and implementing …
Persistent link: https://www.econbiz.de/10008698161
Saved in:
37
Moore's law increasing complexity, and the limits of organization : the modern significance of Japanese chipmakers' commodity DRAM business
Chūma, Hiroyuki
;
Hashimoto, Norikazu
- In:
Dynamics of knowledge, corporate systems and innovation
,
(pp. 209-245)
.
2010
Persistent link: https://www.econbiz.de/10008796492
Saved in:
38
Die Messe als Instrument des Kompetenztransfers
Busche, Manfred
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 157-169)
.
1997
Persistent link: https://www.econbiz.de/10001299649
Saved in:
39
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
40
Making markets
Birner, Jack
-
1999
Persistent link: https://www.econbiz.de/10001545569
Saved in:
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