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~subject:"Marketingmanagement"
~subject:"Social Web"
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Search: subject_exact:"SME marketing"
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Marketingmanagement
Social Web
SME marketing
81
KMU-Marketing
64
SME
25
KMU
24
Marketing
13
Marketing management
13
Internet marketing
12
Online-Marketing
12
Entrepreneurship
10
Klein- und Mittelbetrieb
10
Deutschland
9
Germany
9
International marketing
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social web
8
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7
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7
Internationales Marketing
7
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6
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6
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5
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5
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4
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Internationaler Markteintritt
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Marketingstrategie
4
Cross-cultural marketing
3
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Globalisierung
3
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17
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4
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Ruzzier, Maja Konečnik
2
Simmons, Geoffrey
2
Atanassova, Iva
1
Bögenhold, Dieter
1
Caprano, Cornelia
1
Castro Lozano, Carlos de
1
Christodoulides, George
1
Clark, Lilian
1
Crum, Michael D.
1
Dean, David L.
1
Di Pietro, Loredana
1
Dibb, Sally
1
Didonet, Simone
1
Didonet, Simone Regina
1
Díaz-Villavicencio, Guillermo
1
Ergenzinger, Rudolf
1
Faber, Ron
1
Fearne, Andrew P.
1
Gattiker, Urs E.
1
Granot, Elad
1
Hisrich, Robert D.
1
Javalgi, Rajshekhar G.
1
Johne, Thomas
1
Kahiya, Eldrede Tinashe
1
Lonial, Subhash C.
1
Ludowig, Carsten
1
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1
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1
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1
Ntanos, Stamatios S.
1
O'Donnell, Aodheen
1
Palmer, Mark
1
Pantano, Eleonora
1
Prestin, Sönke
1
Raju, P. S.
1
Ruzzier, Mitja
1
Sainz de Abajo, Beatriz
1
Sawy, Alina
1
Schmidt-Grell, Stefan
1
Setkute, Justina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Elgaronline
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
International small business journal : ISBJ
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of research in marketing and entrepreneurship
1
Journal of small business and enterprise development
1
Kommunikation kleiner und mittlerer Unternehmen
1
Marketing intelligence & planning
1
RKW Edition
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer briefs in computer science
1
Strategic marketing in fragile economic conditions
1
The Routledge companion to strategic marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
21
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
4
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
5
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
6
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
7
The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
Saved in:
8
Marketing in der Praxis für kleine Unternehmen & Selbstständige
Johne, Thomas
-
2014
Persistent link: https://www.econbiz.de/10010215587
Saved in:
9
Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
Saved in:
10
Social Media Audit : measure for impact
Gattiker, Urs E.
-
2013
Persistent link: https://www.econbiz.de/10009666480
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