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~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
Marketing
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Building corporate identity, image and reputation in the digital era
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Does marketing need reform? : fresh perspectives on the future
3
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary trends in innovative marketing strategies
2
Developing digital marketing : relationship perspectives
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
History of marketing thought ; Volume 3
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Allgemeine Betriebswirtschaftslehre
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Contemporary issues in marketing : principles and practice
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
Digital marketing : global strategies from the world's leading experts
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Emerging trends in business : an interdisciplinary approach
1
Enhancing customer engagement through location-based marketing
1
Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
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ECONIS (ZBW)
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A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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3
The application of design thinking in healthcare marketing : a systematic review
Gabelaia, Ioseb
- In:
Modern healthcare marketing in the digital era
,
(pp. 193-210)
.
2024
Persistent link: https://www.econbiz.de/10014636391
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4
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
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5
Marketing communication strategies in nonprofit organisations
Komodromos, Marcos
- In:
Non-Profit Organisations, Volume I : Strategic, …
,
(pp. 117-144)
.
2024
Persistent link: https://www.econbiz.de/10015065880
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6
The role of geomarketing and characteristics on business development and decision making
Putri Seprianti Eka
- In:
Enhancing customer engagement through location-based …
,
(pp. 1-17)
.
2023
Persistent link: https://www.econbiz.de/10014281870
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7
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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8
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
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9
Defensive market strategy
Calkins, Tim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 99-113)
.
2023
Persistent link: https://www.econbiz.de/10014283160
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10
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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